Africa Discovery was founded in 1996 by Cindi LaRaia, whose love for the continent of Africa began as a bit girl watching Tarzan movies. Hokey i do know , but the love grew right into a deep want to help conserve and educate those people blind to the atrocities of poaching and why it happens. To reveal us to the incredible culture of the African people; their beliefs and the non-public experience their cultural heritage can inspire in us. And to view and cherish the beloved African animals of this incredible continent, Africa.